Playas del Coco · Guanacaste, Costa Rica
For developers and landowners in Guanacaste

We don't list developments.We launch them.

A brand buyers remember. A project website they can actually use. A content studio that never runs dry. Paid reach into the United States and Canada. And the piece no other brokerage in Guanacaste is doing yet: making sure AI assistants name your project when buyers ask. All of it built in house, under one roof in Playas del Coco.

01 Brand & story02 Project website03 Content studio04 AI search05 Paid reach06 Sales on the ground
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Case studies, live

Don't read about it. Use it.

Below are two project sites we built, running inside this page. Harmony Homes is fully live: pick a lot, drag a home onto it, price a build. Switch tabs for La Arboleda, an eco estate community in Curubandé. This is what a buyer in Calgary does at eleven at night, and what your project could have.

Open the full site ↗
expatharmony.com
Loading expatharmony.com
Click to explore the live site
Harmony Homes · gated new-build community · CurubandéScroll inside the screen. Every button works.
01

A live lot map

Every homesite plotted, with availability shown as available, reserved, or sold. Buyers check a lot before they ever send an email.

02

Build and price, online

Buyers place homes on their lot to scale, rotate them, add a pool, and watch the price build as they go. Then they send the build to us in one click.

03

A quiz for the undecided

For the buyer who doesn't know where to start: a short quiz turns their answers into a suggested lot, home, and pool, dropped straight into the builder.

04

Prices in their currency

A payment estimator in colones, US dollars, and Canadian dollars, because that is who is buying. On La Arboleda, lot sizes switch between square meters and square feet.

05

Four languages

English, Spanish, French, and Portuguese. A buyer in Montreal or São Paulo reads the project in their own language, and so does their attorney.

06

Every click becomes a lead

Builds get emailed, quotes get requested, and each one lands with our team with the buyer's exact configuration attached. No guessing what they wanted.

Harmony Homes has been featured onHGTV's World's Bargain Dream Homes
The launch playbook

From raw land to last lot sold.

Most projects on this coast get a listing and a sign. Ours get a full launch, run by one team that answers to you. Here is what that looks like, step by step.

Step 01 of 09
  1. Name, brand, and story

    Before a single ad runs, the project gets a name, a logo, a palette, and a story buyers repeat to their friends. Harmony became "Compose Your Harmony", and every sign, reel, page, and brochure follows that theme.

    NamingLogoBrand guideSignage
  2. A website for the project alone

    Its own address, its own design, and tools that do the selling: lot maps with live availability, build and price configurators, site plans, payment estimators, and guides to the area. No portal sidebar of competing projects.

    Custom buildLot mapConfiguratorMultilingual
  3. Media production

    Renders, drone, film, twilight, and lifestyle shoots, produced by our own team. When a phase changes or a model is added, we reshoot and recut in days, not weeks.

    DroneFilmRendersPhotography
  4. A content studio that never stops

    Reels, carousels, stories, and posts made every week, in English and Spanish, from the same footage. Your project stays in the feed for the whole sales cycle, not just launch week.

    ReelsCarouselsStoriesCaptions
  5. Built to be the answer in AI search

    We structure the project's pages, facts, and FAQs so ChatGPT, Gemini, Claude, and Perplexity can read them, trust them, and recommend them. More on this below, because nobody else here is doing it.

    Schemallms.txtEntity pagesPress
  6. Paid reach into the buyer markets

    Keyword research first, then Meta, Google, and Reddit campaigns into the United States, Canada, and Costa Rica, all landing on the project site, with every visitor retargeted afterwards.

    MetaGoogleRedditRetargeting
  7. Property shows and events

    We take projects on the road to property shows in North America, with show pages, booth material, appointment booking, and follow-up sequences built around the project brand.

    Show pagesBoothFollow-up
  8. Sales on the ground

    A bilingual team in Playas del Coco handles inquiries the same day, runs tours seven days a week, and coordinates with licensed Costa Rican attorneys and escrow. Our SUGEF registration keeps the money side documented and compliant.

    Same-day repliesToursClosings
  9. Reporting, and life after closing

    You see the numbers: traffic, leads, sources, and which creative is working. And buyers who want income can hand their keys to our management team, which already runs 60+ vacation rentals on this coast.

    DashboardsLead reportsRental management
In-house creative studio

Content that never runs dry, made by people who live here.

Social media is where buyers fall for a place long before they search for a property. So we don't hire it out. Our own team shoots, edits, writes, and publishes, which means your project gets fresh content every week from people who know the land, the light, and the buyer.

  • Short-form video for Instagram Reels, TikTok, YouTube Shorts, and Facebook, cut to the hook in the first second.
  • Drone, film, and photography shot in house, so a new phase or a price change gets new creative in days.
  • Carousels and branded posts built on the project's own brand guide, never a generic template.
  • Bilingual by default. English and Spanish captions on everything, with French and Portuguese where the buyer is.
  • Shared across our whole agent team, so every post reaches every agent's audience, not just one account.
Reel · made in house
Reel · made in house
Shot, cut, and captioned by our team
New content every week

Reels shown were produced in house for a listing in Playa Ocotal.

Search in the age of AI

Your buyers stopped googling. They're asking AI.

A buyer in Toronto opens ChatGPT and types: what are the best new construction communities near Liberia, Costa Rica? The answer names two or three projects. If yours is not one of them, that buyer never learns it exists. We build our projects to be the answer. We publish them in the form AI assistants read, cite, and recommend, and it is already working: we have had a showing from a buyer who found us through ChatGPT.

First in GuanacasteAsk any other broker you are considering what their AI plan is. Then ask us.
AI assistant
expatharmony.comexpatpropertiescr.com
Illustration of the outcome we build for. AI answers vary by tool and by day.
ChatGPTGoogle AI OverviewsGeminiClaudePerplexityCopilot

Structured data

Schema markup on every page tells machines exactly what the project is, where it is, what it costs, and who sells it, so an AI never has to guess.

A guide written for AI

Our site publishes an llms.txt file, a plain-language map of who we are and what to cite, written for the crawlers that feed the AI tools.

Answers to real questions

FAQs and guides written the way buyers actually ask, from "how far is it from the beach?" to "can a foreigner own land here?", so AI has a clear answer to quote.

One set of facts, everywhere

The same names, places, and details across the project site, our site, the press, and every listing. AI tools trust what agrees with itself.

Press and citations

Press releases and third party mentions give AI something independent to cite, which is often the difference between being named and being skipped.

In the buyer's language

Content in English, Spanish, French, and Portuguese, so the project comes up when a buyer asks in their own language, not only in English.

Where we are building

New construction across Guanacaste.

From the volcano slopes above Liberia to the bays of the Gold Coast. Tap a place to fly there.

Our new construction
Curubandé · Liberia

On the slopes of Rincón de la Vieja

Cooler evenings, dry tropical forest, and the national park up the hill, about fifteen minutes from Liberia.

Monte Seco · Playas del Coco

Lots and new builds in Coco

A residential neighborhood minutes from the beach, restaurants, and everyday life of Playas del Coco.

Playa Ocotal

Vista Ocotal, Phase III

The final release of homes beside a quiet bay, a short drive over the hill from Coco.

Pins show general locations, not exact parcels.

Side by side

The usual launch, and ours.

The usual wayExpat Properties | CR
Online presenceA listing on a portal, next to the competitionA website for the project alone, with lot maps and a build and price tool
MediaAn outside photographer, onceIn-house film, drone, and photography, refreshed as the project moves
SocialThe odd post when there is newsA weekly content studio, bilingual, shared across our whole team
AI searchNot on the radarBuilt to be named by ChatGPT, Gemini, Claude, and Perplexity
AdvertisingBoosted postsMeta, Google, and Reddit campaigns into the US and Canada, with retargeting
LanguagesEnglishEnglish, Spanish, French, and Portuguese
After closingA handshakeRental management for buyers who want their home earning
For developers and landowners

Bring us your project. We'll show you the launch.

Lots, condos, homes, or a raw parcel you are still planning. Tell us where it stands and we will come back with how we would brand it, build its site, fill its feed, and put it in front of buyers, in writing.

  1. 01
    A positioning and brand direction for the project.
  2. 02
    The website we would build for it, with live examples to try.
  3. 03
    A content plan for social, film, and drone.
  4. 04
    How we would make it visible in AI search.
  5. 05
    Where the ad budget goes, into which countries, and the launch timeline.

Plaza Dos Palos, Avenida Tortugas, Playas del Coco · US +1 703 286 9851 · info@expatpropertiescr.com

Tell us about the project

We reply the same day, usually within a few hours.