Your listing gets its own website.
Not a tile on page four of a portal.
Every property we take on gets a site built for it alone, at its own address. The video plays on the page, the full photo set loads at full size, the map plots every beach and restaurant around it, and the brochures download in English, Spanish, and French. Then we point paid advertising at it from the United States, Canada, and Costa Rica. Here is one we built for a home in Playa Ocotal.
- Agents on the ground, seven days a week
- 5
- Languages we sell in
- 4
- Combined real estate experience
- 30+ yrs
- Sales and rental management
- One roof
- Where we advertise it
- Meta, Google, Reddit
- Where we list
- Guanacaste
A tile on a portal, or a website of its own.
This is the single biggest difference between listing with us and listing anywhere else on this coast.
- One tile in a grid, with a sidebar of other properties a buyer can click instead of yours.
- Upload caps and compression on the photos, if video is allowed at all.
- No way to advertise into it, because the traffic belongs to the portal.
- A long URL nobody can read out over the phone.
- Zero competition on the page. Nothing else for a buyer to click.
- Every photo at full resolution, and the video plays right there.
- A real landing page for paid ads, and every visitor becomes retargetable.
- A short address you can say out loud: sellcoco.com/alm15
Everything a buyer asks for, on one page.
Most buyers on the Gold Coast open the link on a phone, at night, from another country. The page is built for that.
- Video walkthrough
- A high definition tour that plays on the page, not behind a link. It drives more engagement than anything else we publish.
- The full photo set
- Every image at full resolution, zoomable. Almendros 15 carries thirty seven of them, with no portal compression.
- Interactive location map
- Beaches, restaurants, the dive shop, and the drive to Liberia, plotted around the property.
- Brochures in three languages
- English, Spanish, and French, downloadable from the page, so a serious buyer or their attorney never has to ask us for a file.
- A guide to the towns
- Coco, Hermosa, and Liberia explained for a buyer who has never set foot in Costa Rica.
- Link previews done right
- Shared on WhatsApp it unfurls with the hero image and the price, instead of a bare address.
A page with no exits behaves differently.
What a portal listing gives you
- A share of the page, and a sidebar built to move buyers to other properties.
- Traffic numbers you cannot see, from a source you cannot influence.
- A file folder to email to a co-broker, which they will not open twice.
- Whatever search visibility the portal decides your listing deserves.
What your own site gives you
- Zero competition on the page. No sidebar of eleven other homes pulling the buyer away from yours.
- A real destination for paid ads. Meta, Google, and Reddit traffic lands somewhere built to close, and every visitor can be retargeted afterwards.
- One link a co-broker can actually use. Agents send the address instead of a folder of files, so the fastest buyer on the coast can be someone else's client.
- Search visibility of its own. We run keyword research on your property and build the page around the searches buyers actually type.
- Traffic you can see. Visits, time on page, gallery views, and video plays, reported to you, so marketing decisions come from data.
- Yours for the whole listing. It stays live and current from launch week to closing day.
Shot properly, or it does not travel.
The media is produced in house, not handed to whoever is free that week. One of our agents built his career in real estate photography and video before moving into sales, and that camera work goes into every listing we take.
- Professional photography
- A full shoot with proper lighting and composition, capturing the finishes, interiors, outdoor living, and views that carry the value.
- Video walkthrough
- A tour that lets a buyer feel the flow of the home as if they were standing in it. This is the asset that turns a distant browser into someone booking a flight.
- Drone and aerial
- Scale, setting, and the things a ground level camera cannot reach: the walk to the sand, the gardens, the pools, the view lines.
- Twilight and lifestyle
- The shots that stop a buyer scrolling are rarely taken at noon. We shoot at sunset with the lights on and the terrace lit.
- Signage on the property
- Professionally produced and installed, 244 cm by 122 cm. Still one of the highest value pieces of marketing on a coast where buyers drive the neighborhoods they like.
- Brochures and documents
- Written in three languages, with the plans and paperwork collected in one place on the listing site.
Because we shoot it ourselves, you are never waiting on an outside vendor to reshoot a room, recut a video, or turn around fresh images after a price change or a renovation.
Paid distribution, plus people we already know.
Great media only works if the right people see it. All of it points back to your property's own website.
- Keyword research first
- Before a dollar is spent, we identify the exact phrases buyers use for a property like yours. That research shapes the ad copy, the page content, and the headline we lead with.
- Meta advertising
- Facebook and Instagram campaigns into the United States, Canada, and Costa Rica, targeted by location, demographics, interests, and behavior, with everyone who visits your listing site retargeted afterwards.
- Google advertising
- Search campaigns on high intent phrases, geo-targeted into North America and Costa Rica, plus display and remarketing.
- Reddit advertising
- Large, active communities focused on retiring abroad and moving to Costa Rica. Very few agencies in this market use this channel at all.
- Our investor and owner network
- Direct presentation to past buyers and to the owners of the forty vacation rentals we manage. People who already own here frequently want the next property, and many of our sales never reach the open market.
- Co-brokerage across Guanacaste
- We share listings with the wider agent community and cooperate on commission, because the fastest buyer is sometimes sitting in another agent's car.
Priced on evidence, not optimism.
Pricing is the one decision that shapes every week that follows. If your price is wrong we will say so, even when it costs us the listing.
What overpricing actually costs
- The strongest buyers, the ones watching the market daily, skip it in week one.
- Showings thin out and the listing goes quiet.
- Price cuts follow, and each one reads as a signal that something is wrong.
- Months of carrying costs, then a sale below what a correct price would have produced.
Where our number comes from
- Our own closed transactions and listing history in Coco and Ocotal.
- Real booking and revenue records from the forty rentals we manage, which matters enormously if your property earns income.
- Public registry and transfer data, plus the active inventory a buyer can choose instead of you today.
- What the Guanacaste agent community tells us is really trading, and at what number.
If your property earns rental income, managing forty units in the same neighborhoods matters most here. We can show a buyer real numbers instead of projections, and because our management team is already in place, that buyer can keep the property earning from day one without hiring anyone or rebuilding a calendar. That continuity is frequently the difference between a looker and an offer.
From first walkthrough to closing day
Selling here raises questions selling back home does not: title, corporations, taxes, and what happens to rental income mid-sale.
- 1
Pricing with evidence
We build your price from active and sold comparables plus, for income properties, real rental performance. You see the reasoning, not just the number.
- 2
Preparation and media
Honest guidance on what to fix, stage, or leave alone. Our management team can handle repairs and deep cleaning with trusted local contractors at cost we quote up front. Then photography, video, and drone in one visit, with the signage produced and installed.
- 3
Launch week
Your listing website goes live with the full media set, and Meta, Google, Reddit, and social launch pointing at it. In the same week it goes out to our buyer and owner database and to the Guanacaste agent community.
- 4
Showings without friction
Five agents on the ground means showings happen when buyers are actually here, including short notice visits from vacationing buyers. If your property is a rental, we work around bookings so it keeps earning while it sells.
- 5
Reporting and adjustment
You get the numbers from your listing site and the ad campaigns: traffic, engagement, and inquiry quality. If something is not working we change the creative, the targeting, or the positioning, and we tell you why.
- 6
Offers and a clean closing
Every offer comes with context: who the buyer is, how they are funding, and what the terms really mean. We coordinate with licensed Costa Rican attorneys and escrow, and our SUGEF registration means the money side is documented and compliant from day one.
The questions sellers actually ask
Do I have to be in Costa Rica while it is on the market?
No. Plenty of our sellers are in the United States or Canada for the whole process. We hold the keys, handle every showing, keep the property presentable, and send you the reporting. When it comes time to sign, Costa Rican law lets you grant a power of attorney or sign at a consulate, and your attorney will walk you through the options.
What happens to my rental income while it is listed?
It keeps earning. We work showings around confirmed bookings, and because our own team manages around forty rentals in the same neighborhoods, we know how to keep a calendar full while a home is on the market. Better still, a buyer can take the property over with the bookings and the management already in place, which is an argument no sales-only agency here can make.
How long does a sale take on the Gold Coast?
It depends far more on the price than on the market. Correctly priced properties with proper media generate real activity in the first two weeks, when the marketing spend is at its strongest. Overpriced properties sit, then discount, and usually sell below what a correct price would have produced. We would rather have that conversation before we list than six months into it.
What is SUGEF, and why does it matter to me?
SUGEF is the superintendency that oversees Costa Rica's financial system. Expat Properties CR S.A. is registered with it under the country's anti money laundering framework, which means the funds in your transaction move through documented, compliant channels, source of funds checks are handled properly, and both sides close with a clean, verifiable paper trail. Many agencies operating in this market are not registered. Ask yours.
I am already listed with another agent. Can I still get the plan?
Yes, and you are welcome to take it straight to them and ask them to match it. We will not approach you about listing while you are under contract with someone else. If the agreement ends and you want to talk, we are here.
Who owns the listing website?
We build it, host it, and keep it current for the life of the listing at no separate cost to you. It is part of how we market, not an add-on we bill for.
What if my property is not in Coco or Ocotal?
We list across Playas del Coco, Ocotal, Playa Hermosa, Sardinal, and the greater Papagayo region, and we have sold in Tamarindo, Playa Grande, and Santa Cruz. Send it over. If it is outside where we can genuinely do a good job, we will tell you that and point you at someone who can.
The marketing plan for your property. In writing.
Before you sign with anyone, ask for the plan in writing. Most sellers never do, and most agents never offer. Tell us about the property and within three business days you will have ours, built for your address specifically.
- 01A price range, with the comparables it came from and the active competition included.
- 02The address of the website we would build for it, with a live example to look at.
- 03The shot list for photo, video, and drone day, and what we would fix or stage first.
- 04Where the advertising budget goes, into which countries, and which buyers in our database see it first.
- 05A launch week timeline, from signature to live.
Take it to any agent on the coast and ask them to match it. That is fine with us.
Plaza Dos Palos, Avenida Tortugas, Playas del Coco · US +1 703 286 9851 · info@expatpropertiescr.com
Tell us about the property
We reply the same day, usually within a few hours.